CrowdSense
Product deck · 2026
Know the crowd.
Craft the moment.
CrowdSense is Artefact Group's crowd analytics platform for events, tourism and public spaces. Live counts, movement and occupancy — from our own sensor nodes and cameras, or the ones you already have.
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About us
Real crowd data, while the event is still running.
CrowdSense is built by Artefact Group in Brisbane. We measure how many people are on site, where they are and how they move — during the event, not in a report a week later.
- Real-time foot traffic and vehicle counting across your site
- Built for events, tourism and retail
- Cameras, sensor nodes, screens and players run on one platform — data capture and content management together
- The numbers guide operations on the day and planning for the next one
Why CrowdSense
Built for the people running the site.
- Fits any venue — cameras, sensor nodes, screens and players go in without rebuilding your site
- Counts you can trust — accurate in dense, moving crowds where older sensors drop out
- Dashboards made for event day — live, visual and readable at a glance from the ops room
- Analytics shaped to your event — measure what matters on your site, not a template
- Recommendations, not just numbers — what to change and where, backed by the data
- Private by design — anonymous measurement, encrypted in transit
Key features · Tech integration
Works with what you already have.
Vision, our camera-based analytics, runs on the cameras already mounted in your venue. Where there are no cameras — or no power, or no network — our own hardware fills the gap.
- Vision — people counting and flow from your existing CCTV
- Sense Nodes and Optic Nodes — our own hardware for sites with nothing to plug into
- REST API and webhooks — counts flow into the systems you already run
- Screens and players — content managed from the same platform
REST APILive and historical data, on request
WebhooksEvents pushed to your systems
3,600+
Camera brandssupported by Vision
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Platformfor data capture and content
Key features · Data collection
What gets measured.
- People counting — live totals at gates, zones and entries
- Visitor flow — how people move between areas, where they linger
- Occupancy — live in/out counts tracked against capacity limits
- Queues — see a line building before it blocks a thoroughfare
- Heatmaps — density across the site, hotspot by hotspot
- Vehicles — counting and tracking for car parks and access routes
- Audience profile — age and gender ranges, anonymised
- Anti-tailgating — flags multiple people through on one credential
Key features · Reporting & analytics
From live view to final report.
Aura OS is the dashboard your team watches during the event. Pulse reads the same data and turns it into forecasts and recommendations.
- Live dashboards — counts, occupancy and queues, arranged around your event day
- Alerts — a message the moment a number crosses your threshold
- Post-event reporting — attendance, dwell, peaks and patterns, with our recommendations for the next event
- Funder-ready numbers — reports that boards and councils accept
How it works
Set up. Watch live. Act on it.
1
Set up
We place the right mix of nodes and cameras around your site and build the dashboard around your event.
2
Watch live
Counts, occupancy and alerts stream into Aura OS from the moment gates open.
3
Act on it
Alerts guide the day; afterwards we analyse the data and deliver a report with recommendations for the next one.
Optic Nodes
Stop estimating your crowd. Count it.
Optic Nodes are CrowdSense's edge-vision AI cameras — compact, weatherproof units that watch the points where exact numbers matter: gates, queues, entries and pinch points. Each node counts people on the camera itself and streams the numbers to Aura OS as they happen. Crews call them the Tally Lens.
Optic Nodes · On-device counting
The counting happens on the camera.
Each Optic Node runs real-time people detection on the camera itself — no cloud round-trip, no video stream to manage. Footage is processed on the node. What leaves is the data you need: counts and events, encrypted in transit to Aura OS.
- Real-time detection at up to 25 frames a second, processed on the node (0.6 TOPS of on-device AI)
- Footage stays on the device — counts and events are what leave
- Encrypted transport into Aura OS (MQTT / HTTPS over TLS)
- Sleeps between events; wakes in milliseconds when motion sensors trigger, on a schedule, or on command from Aura OS
Optic Nodes · Built for event sites
Runs where the crowd is. Not where the power is.
Optic Nodes go up where the counting is needed — a gate pole, a wall, temporary staging — and run without site power or a site network.
- IP67 weatherproof, rated −20 °C to 50 °C — rain, dust, heat and cold-morning bump-ins
- Power to suit the site: AA batteries, USB-C or PoE
- Connectivity to suit the site: Wi-Fi, 4G or Ethernet — no venue network required
- Months to years on one set of batteries for event-triggered counting (not continuous video)
- Three lens options — 51°, 88° or 137° field of view — to match a narrow gate or a wide plaza
- Pole, wall or desk mounting
Optic Nodes · One picture of the crowd
Exact counts, meet whole-site sensing.
Optic Nodes do the precise counting. Sense Nodes read crowd pressure across the whole site. Both feed Aura OS live, and Pulse turns the combined picture into bottleneck forecasts your team can act on before the crush forms.
- Gate throughput — entries per minute, per gate, as they happen
- Queue length — see a queue building before it blocks a thoroughfare
- Occupancy — live in/out counts at monitored entries, tracked against your capacity limits
- Restricted zones — an alert the moment someone enters an area that should be empty
Optic Nodes · At a glance
The numbers behind the numbers.
| Camera | 4 MP (2688 × 1520) |
|---|---|
| On-device AI | 0.6 TOPS, detection up to 25 fps |
| Lenses | 51° / 88° / 137° field of view |
| Connectivity | Wi-Fi 6 / 4G (LTE Cat.1) / Ethernet with PoE |
| Power | AA batteries / USB-C / PoE |
| Environment | IP67 weatherproof, −20 °C to 50 °C |
| Size | 77 × 77 × 48 mm |
| Local storage | microSD, up to 2 TB |
| Updates | Over-the-air, versioned, rollback-ready |
| Certification | CE, FCC |
Put an Optic Node on your busiest gate.
Book a demo and we'll show you the count, live.
Applications
Festivals, shows and public events.
Anywhere a crowd forms, the same questions come up: how many, where, and is anything building that shouldn't be.
- Zone counts — live attendance for each stage, hall or precinct
- Queues — gate and food-stall lines measured before they block a thoroughfare
- Heatmaps — security, medics and cleaning positioned where the crowd actually is
- Occupancy — numbers tracked against each area's capacity limit
Applications
Venues, precincts and councils.
- Exhibitions and conventions — visitors per hall, session occupancy, busiest stands
- Sporting events — checkpoint counts and refreshment-station loads along the course
- Parking and transport — vehicle counting at entries and car parks
- Reporting — visitor trends and behaviour for organisers, councils and funders
Testimonial
“Working with Artefact Group and their CrowdSense technology at the Brisbane Cycling Festival has been a gamechanger for us. The real-time crowd density and movement pattern monitoring ensured we maintained safety compliance and enhanced the overall visitor experience. The actionable recommendations provided by Artefact Group have given us a clear path to improve future events, from better vendor placements to targeted entertainment options.”
Mathew Hey — AusCycling, Brisbane Cycling Festival
CrowdSense
Let's build better experiences together.
Book a demo and we'll show you live data from a real site — then map what it looks like on yours.
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