Why we reached out

South Bank never really closes.

More than 150 events a year, on top of the everyday visitation that makes South Bank one of Australia's most-visited public spaces — from the Brisbane Festival and Riverfire to community events like Run Army. That kind of scale, running continuously, is exactly where a platform like ours tends to help.

• Everyday parkland visitation and headline events, measured the same way
• We think CrowdSense could help turn that footprint into evidence — for programming, funding and every event's acquittal

Quick to deploy

No trenching. No cabling. No site works.

This isn't an infrastructure project. Where you already have cameras, our analytics run on them. Where you don't, our own nodes go up on a pole, a wall or a temporary mount — and come down again just as easily.

• Runs on your existing cameras — Vision supports more than 3,600 IP and CCTV camera brands, so there's often nothing to install at all
• No power or network required — Optic Nodes run on batteries, USB-C or PoE, and report over wifi, 4G or Ethernet
• Set up by scanning a QR code — add and position a node from the Companion App; no laptop, no specialist required
• Temporary or permanent — up for a single event, or left in place for a year-round baseline
• IP67 weatherproof — rain, dust and heat, which a Brisbane summer will find

How we start

A conversation first, not a shopping list.

We don't start by telling you what to buy. We sit down with your team and work through what's actually worth capturing across the precinct — what you need on the day, what you need to report on, and what's worth holding onto for years.

• What to capture — which zones, gates and spaces genuinely change a decision
• What to measure — the handful of numbers your team, your board and your funders each actually use
• What to store, and for how long — the baseline you'll want to compare against in two years, agreed up front
• What it should trigger — who needs to know, when a number crosses a line

Your capture standard

We build the standard operating procedure with you.

The real value isn't the first event you measure — it's every event after it being measured the same way. We help you write that down: a capture SOP your team owns, so the numbers stay comparable no matter who's running the day.

• One method, every event — the same zones, the same definitions, the same report, so this year compares honestly to last
• Documented, not tribal — a written standard that survives staff turnover and hand-overs to event partners
• Refined as you go — after each event we review what the data showed and tune what's captured next time
• Yours to keep — the SOP and the data are your assets, exportable, not locked in our platform

What we can sense

More than a camera on a pole.

Different questions need different sensors. We mix them to suit the site, and every reading lands in the same place.

• Cameras — PAX counts, flow, queues, zone density, and anonymised age and gender ranges by zone
• Bluetooth and Wi-Fi sensing — presence, dwell and movement across a whole precinct with no camera at all, from the anonymous signals devices already broadcast
• Sound — decibel readings, so a noise question has a number and a timestamp attached to it
• Weather — conditions logged beside the counts, because the weather explains half your variance
• Vehicles — counting and tracking at car parks, entries and access routes
• Anonymous by default — counts and movement, no faces, no biometric identification of people

Activations & engagement

Prove what an activation was actually worth.

A sponsor or a tenant asking “was it worth it?” deserves better than a gate number and a shrug. We measure the footprint they paid for.

• Engagement dwell time — how long people actually stopped at a stall, stage or installation, not just walked past it
• Activation summary — a per-activation view: reach, dwell, peak exposure window and repeat visits
• Pass-by vs stop rate — the difference between a busy thoroughfare and a working activation
• Placement evidence — which pitches perform, so next year's site map and rate card are set by data

Alerts & automations

The number finds the person. Not the other way around.

Nobody watches a dashboard all day. We set the thresholds with you, then the system tells the right person on the channel they actually check.

• Push to the Companion App — live occupancy, flow and alerts in your crew's pocket, role-based so a zone lead sees their zone
• Into the tools you already run — webhooks route an alert onward to Slack, SMS, email or an automated phone call to an on-call number
• Site-wide takeover — one message to every screen and every phone at once, with a log of exactly who was told and when
• Your rules — your thresholds, your zones, your escalation path, written into the SOP rather than living in someone's head

Vehicle management

The car parks and access routes, too.

Crowds arrive in something. Counting vehicles at the entries and car parks tells you about the event before a single person reaches a gate.

• Vehicle counting and tracking — volumes at car park entries, service gates and access routes, anonymous by default
• Car park occupancy — live capacity and turnover, so you know when a park is full before the queue reaches the road
• Number-plate recognition, if you want it — an opt-in capability for permit and access control, contractor and service-vehicle management, and enforcement
• Off unless you ask — plate recognition is disabled by default, scoped to the site you name, and assessed with your privacy officer before it's switched on

Also in Aura

A few extras. We'll be honest about them.

Aura carries more than the analytics. We'll be straight with you — these aren't best-in-class, and we won't pretend otherwise. But for most events they're enough to get the job done without buying and integrating another tool.

• Crewing and call sheets — who's on, where, and what they're doing, with check-in from the Companion App scoped to shift and role
• Simple stock management — what you've got and what's moving, tracked in the same place as everything else
• Device management — every node and screen in one fleet view: status, health, remote restart and over-the-air updates
• Deployment handled — nodes arrive already provisioned to your account, so putting one up is mounting, not configuring
• Use them or don't — if you already run something better, keep it; the analytics don't depend on any of this

Reporting & impact

Turn footfall into funding and programming evidence.

Because every event is captured to the same standard, the reporting writes itself — and it holds up in front of a board, a grant panel or a commercial partner.

• Event acquittal, done properly — every event on the calendar measured the same way, for the same report
• Before-and-after for upgrades — measure a space before the works and after them, so capital projects are backed by numbers
• Board- and funder-ready reporting — the same figures for an acquittal, a grant application or a partner report
• Ask a question of your own event history any time afterwards — every count and alert stays on record

Proof, on our own turf

“Working with Artefact Group and their CrowdSense technology at the Brisbane Cycling Festival has been a gamechanger for us. The real-time crowd density and movement pattern monitoring ensured we maintained safety compliance and enhanced the overall visitor experience. The actionable recommendations provided by Artefact Group have given us a clear path to improve future events, from better vendor placements to targeted entertainment options.”

Mathew Hey — AusCycling, Brisbane Cycling Festival