Spatial Analytics for Events, Festivals & Activations
CrowdSense brings rigorous, comparable measurement to your physical experiences — so you can prove ROI, benchmark performance and refine every activation. Understand visitor behaviour in your environment — measured, not guessed.
Understand Visitor Behaviour in Your Physical Environment
CrowdSense turns your existing camera and sensor infrastructure into anonymised, structured insight — measuring how people discover, engage with and move through your space. No personal identifiers, just the patterns that drive smarter decisions.
Focus on the Metrics That Matter
Move beyond headcounts. CrowdSense focuses on the measures that tell you whether an experience is working — and why.
Conversion Rate
Understand not just how effective your experience is at converting passers-by into engaged visitors, but what’s driving those conversions.
Dwell Time
How long do visitors spend with your experience? Optimise your layout to encourage longer, more meaningful dwell.
Repeat Visits
How does the experience differ for first-time visitors versus returners? Understanding behaviour over time lets you hone its effectiveness.
Traffic Over Time
Identify patterns in traffic around key programming moments, marketing initiatives, weather, event type and day of the week.
Season-Long Measurement for Rights Holders
Bring measurement to your in-venue assets — four steps from campaign build to a refined season strategy.
- 01
Build Your Campaign
Work with our team to plan your season of events inside Aura OS.
- 02
Execute Your Events
Our team and a full suite of client tools back you on event day, so your measurement campaign runs to plan.
- 03
Analyse With Pulse
Using Pulse’s built-in comparison tools, review performance and analyse trends across assets, brand categories, event types and more.
- 04
Refine Your Strategy
Compare your results to industry benchmarks and improve asset placement, the consumer journey and messaging to drive additional engagement.
Measurement That Works for You
Flexible ways to buy for events of every shape and size — whether you’re producing a large-scale music festival, opening a new retail location, or taking your brand on the road for a 27-stop tour.
Maximum Flexibility Credits
The Credits model gives you maximum flexibility over how and when you deploy hardware. With Standard and Premium options, you control the granularity and breadth of the metrics you capture at each event.
Bespoke & On-Site On-Demand
For large-scale, bespoke events, On-Demand adds custom reporting, on-site deployment and hands-on support so every measurement objective is met.
Year-Round Measurement Always-On
For retail spaces and long-term or permanent installations, Always-On gives you access to the full CrowdSense suite of metrics with mechanisms for continuous, long-term reporting.
Bring Measurement to Your Next Activation
See live occupancy, queues and crowd flow — and how they’d work on your site.
